So I will take a brief moment to gloat that I totally nailed the Tim Tebow ad that aired during the Superbowl. The angry Left-wingers and feminazis got a little excited over an ad they had yet to see, with Panned Parenthood going so far as to create a counter-ad that aired on Youtube in response to the ad they never saw.
Of course, when the actual Superbowl ad debuted, it was less “controversial” than even I had imagined. In fact, it was so benign that had you not known it was about abortion in advance, you wouldn’t have known it was about abortion when you saw it. It was warm, folksy, even mildly comical—and a total victory for Focus on the Family, given the amount of free publicity they garnered while provoking their opponents into an embarrassing frenzy.
In what feels like a complete one-eighty from the bombastic messages James Dobson blasted around during the 2008 presidential election, this commercial represents a kindler, gentler face of Focus on the Family. Whether or not this signals a long-term strategic shift in the political and cultural tactics of the group remains to be seen, but hopefully the success of this ad will encourage the leadership of Focus on the Family that a smile and subtle message can go a lot further than a frown and a battle cry.
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3 comments:
Yeah, I thought the ad would have at least had a subject.
What was funny is that some pin-head wrote a blog about the FOF ad as "violence against woman." I am not even going to look for a link.
mmm... I've been following all the controversy leading up to the airing of this ad. And while I'm not super crazy about FotF, I think they were totally at liberty to display this ad. It's not in the least bit offensive. It's not wrong to have an opinion. As for the talk about how other ads were rejected in past years from groups such as PETA and so forth... It's impossible to make a judgement call until you see the content of those previous ads. I mean this ad had Tim Tebow (great football player as I understand) and was funny and cute - perfect for the Superbowl demographic. Not that I'm about to praise a mainstream broadcasting company, but I think they are just doing their job.
I agree, I hope this is a new direction for FOTF. I'm not sure whether or not you realize that Dobson announced a few months ago that he is stepping down from his role with FOTF. Hopefully they'll embrace a little more love and grace in this new chapter.
As far as the commercial itself goes; I was left scratching my head and asking "So, what was all of the fuss about?" as well.
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